About 60% of mobile phone users spend an average of about 40 minutes each day on the web using apps and utilities according to retailer CultureLabel.com. The company put together an infographic that highlights the bright outlook for the mobile commerce industry, helped along by the massive growth of smartphone adoption.
This is another example that m-commerce cannot be ignored anymore – says Sylwester Kaczmarek, CEO at ComAngle Entertainment – mobile presence is no longer an option. It is a must.
Let’s see why. According to its findings 87% people worldwide already have mobile phones. Smartphone sales are up 63,1% from 2010. In 2011 only 488,5 million units were sold.
Over 300,000 apps have been developed in the last 3 years and these have been downloaded 10.9 billion times. 79% owners declare using mobiles while shopping. As stated earlier about 60% spend 40 minutes each day on average using web apps and utilities, but also 32% spend 27 minutes each day on average on communication (including skype usage, telephone and texting).
50% of all page views in 2011 are related to social networking. Facebook mobile users have quadrupled in 2 years reaching 200 million amount. 77% use mobile web to use search engines and 71% of search happen when users are following up a tv, online or printed advertisement. 9 of 10 searches result in an action such as purchase or store visit. Mobile web usage is expected to surpass desktop usage in 2015. This year m-commerce impact is also expected to hit ₤77 billion giving 99 fold increase in 6 years since in 2009 this number was ₤770 million. And everyone must agree that 79% of large online retailers still don’t having a mobile optimized site is striking indeed.
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